Objective: BadgePass was ready for a completely new website, and although I have the ability to make a website, both my knowledge of more advanced web design skills and time was limited. A local ad agency, MWB, was hired to do the heavy lifting. Our marketing coordinator, marketing manager and I manage the front-end of the website.

BadgePass.com is housed on an unmanaged WordPress site, so I’m tasked with keeping plugins updated, adding new pages, adding new WooCommerce products, adding and adjusting contact forms and syncing the site between its staging and production environments.

Approach: There was a ton of discovery that took place in the initial phase, it was a team effort. Our CEO, marketing manager, our EVP of sales and marketing, director of customer success, along with myself, we all had routine meetings, printed out pages and layouts, thoughts and ideas, sketches and mockups to present to MWB. Once we landed on a general draft, I was tasked with creating mockups to send to MWB and through a back-and-forth process we managed to get a site fleshed out and created.

Results: BadgePass.com 2023 was created and is the primary site for the company.