Objective: Create a motion graphic video that serves as a general overview for BadgePass’ Campus One Card product – TotalCard.

Approach: This was my second ever motion graphic video. I followed my standard process for motion graphic videos – 1. Storyboards received from the project owner. 2. Vector assets created in Adobe Illustrator referencing sketches from storyboards. 3. Compositions created in Adobe After Effects utilizing vector assets made in Illustrator.

Results: Motion graphic explainer video created, uploaded on YouTube and utilized throughout series of marketing pieces. Those marketing pieces can be anything from a website landing page, blog posts, socials and depending on the composition a frame can be exported and repurposed as a digital ad or printed flyer.