Objective: Create a motion graphic video that serves as a general overview for the BadgePass ONE application.

Approach: This project was one of my very first forays into motion design. I started the project with storyboards from the project owner. I then took the storyboard sketches and planned out how I was going to build the vector assets. From there I started my project file in Adobe After Effects, created my parent composition and broke down each storyboard thumbnail into separate compositions.

Results: Motion graphic explainer video created, uploaded on YouTube and utilized throughout series of marketing pieces. Those marketing pieces can be anything from a website landing page, blog posts, socials and depending on the composition a frame can be exported and repurposed as a digital ad or printed flyer.