Objective: Create templates for a variety of product cut sheets, vertical market brochures and forms.
Approach: Every brochure is laid out in letter size, vertical, with a header and footer. Company branding is applied – logo, colors, visual elements and contact information. I create these in either Adobe Illustrator or Adobe InDesign, but Illustrator is typically my go-to, unless it’s a multi-page document with a dozen or more pages. I create my margin guides, do my design process – sketches, discovery & drafts – and present drafts for review to the project owner.
Results: Template created for brochures, required images and content added and PDFs uploaded to website or sent to sales reps or upper management as needed.