Objective: BadgePass acquired a local company called TotalCard – a product that had various capabilities for a physical card – that was geared specifically for college campuses. One of our first marketing efforts, for TotalCard, was to create a diagram that easily displayed how and where the product could be used.
Approach: I instantly wanted to try my hand at an isometric map using vectors. I’m a ’90s kid, so I grew up on video games back when they were made with pixels, so the concept of isometric art wasn’t foreign to me, but I had never attempted to make one before, so this project was the perfect opportunity to try my hand at it.
Results: The method I used definitely wasn’t the most efficient – I made angled guidelines and relied on the Snap-to-Pixel option in Adobe Illustrator, but the graphic turned out well. The diagram went on to be used in a trifold brochure, a compact 8 page mini booklet and as a Hero banner on a prior version of BadgePass’ website.
Building Assets
Completed Campus
