Objective: The annual Kickstart meeting is a 3-4 day event where remote employees all fly in that week and team building activities take place after work, typically starting that Wednesday evening. The event culminates that Friday with an all-day meeting and a party that night.

The main objective was to create marketing material for this event.

Approach: The first thing I focused on was the design of the title of the event, I knew I wanted the year – 2024 – to be the focus along with “Kickstart Event” being the “child” of 2024. After that I went through my standard design process – discovery, rough sketches and ideation, drafts and finalization via approval of pieces.

Results: Badge designs were drafted, revised, finalized and printed, digital graphics created and used for emails along with a few assets to be used in the intro of a PowerPoint presentation.